Beyond Meat is coming to Alibaba’s grocery stores in China
“We know that retail will be a critical part of our success in China, and we’re pleased to mark this early milestone within a few months of our market entry,” CEO Ethan Brown said in a statement. “Expanding into retail is the natural next step in building our market presence.”
Alibaba is the latest big-time partner Beyond has won in mainland China, a vast market that is seen as vital for the US company’s growth.
Beyond also has a new deal with a local food distributor, Sinodis, which will help the company supply restaurants and caterers in China, according to Brown.
Alibaba, for its part, wants to cash in on the growing phenomenon. “We have seen a growing interest in plant-based meat among our shoppers and look forward to offering more Beyond Meat products in the future,” Jiayu Zhao, senior director and head of merchandising at Freshippo, the Alibaba unit that oversees new retail initiatives, said in a statement.
In addition to stocking Beyond patties in stores, Alibaba will start offering them on its app, so that anyone who wants to order some from home can get them delivered.
The companies plan to expand their partnership in the fall, and will get burgers to dozens more stores in Beijing and Hangzhou starting in September, they said.